I had the idea of SURRENDER a while back, at a point where my faith was strong and I wanted to build something around it. Then life happened, and my actions stopped matching what I said I believed. If I'm honest, my faith is probably the weakest it's been in years right now. I don't read my Bible like I should. I don't go to church like I should. I've got habits I'm still losing to more than I'd like to admit.

That's the part that's scary to put on a website. But it's also the realest thing about this brand, so I'm not going to hide it.

I'm done wearing clothes that don't mean anything, brands built on looking good with nothing underneath. When I put on SURRENDER, I'm not trying to look like something. I'm going out that day representing who I actually believe in, and what He's done for me, even on the days I don't live up to it.

What I do, what I say, the stuff I struggle with, none of that holds together because I'm strong. The only real strength I've got shows up when I actually let go and hand it to the Lord instead of white-knuckling it myself. I'm not close to the Christian I should be. But I know my God is true, and I want to get closer to Him, not to impress anybody, not to sell anything, just to be honest and live for something bigger than me.

That's what SURRENDER means. Not an aesthetic. A motto to live by, on the days I get it right and the days I don't.